A monthly email worth opening
Every month, we write five original pieces on how work is changing, getting on in a career and learning as an adult – for people in work who are wondering what's next. Around them, each issue carries your college's news, stories from your former students and its routes back into learning.
So when they're ready to consider another course, your college is front of mind.
- A short editor's note, written fresh each month
- The month's strongest piece leads
- A former student's story, every issue
- Your offer and courses, in the same place every month
- Four more pieces, shorter, so everyone finds theirs
What fourteen years of sending have taught us
- Lead with the strongest pieceThe top story draws about twice the clicks of any other, so we choose it on merit each month.
- A former student story every issueStories are one of the most-clicked elements. People want to see what happened next for someone like them.
- The way back, always in the same placeYour offer sits in one fixed block, so readers learn where to find it, and it's matched to how long ago they left.
- An email they're glad to getA sales pitch makes the next issue easier to ignore. The articles earn the open; your offer block does the nudging.